Is Twitter for the birds? : using Twitter to enhance student learning in a marketing course
Year of publication: |
2011
|
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Authors: | Lowe, Ben ; Laffey, Des |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 33.2011, 2, p. 183-192
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Subject: | Social Web | Social web | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students |
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