Is your business sustainable? : a sentiment analysis of air passengers of top 10 US-based airlines
Year of publication: |
2019
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Authors: | Anitsal, Melek Meral ; Anitsal, Ismet ; Anitsal, Selin |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 29.2019, 1, p. 25-41
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Subject: | Airline industry | brand attitude | corporate image | sentiment analysis | US-based airline passenger perceptions | Fluggesellschaft | Airline | Passagierluftverkehr | Air passenger transport | Luftverkehr | Air transport | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Emotion |
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