Iskra power tools: A case study in international marketing strategy
This case study, which was a prize-winner in the EI MD/COS 1991 Annual Case Writing Competition, concerns a leading company in Slovenia undergoing serious discussions about its future international manufacturing and marketing strategy. These discussions will have follow-on consequences for its organisation. All this takes place against a background of massive political turmoil which ended in the break-up of the Yugoslav Republic. William Fischer, Per Jenster and Robert Howard have written a case study with many instructive uses, covering competitive strategy formulation, manufacturing and marketing interrelationships, and issues related to operating in Eastern Europe, of interest to business students and practising managers alike.
Year of publication: |
1992
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Authors: | Fischer, William ; Jenster, Per ; Howard, Robert |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 10.1992, 2, p. 239-254
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Publisher: |
Elsevier |
Saved in:
Online Resource
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