Islamic brand love
Waleed Yousef and Najwa Yousef
| Year of publication: |
2022
|
|---|---|
| Authors: | Yousef, Waleed ; Yousef, Najwa |
| Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 401-414
|
| Subject: | Marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Religionsgemeinschaft | Religious community | Islamisch | Islamic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609407