Islamic branding : a conceptualization of related terms
Year of publication: |
2010
|
---|---|
Authors: | Alserhan, Baker Ahmad |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 1, p. 34-49
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Islamisch | Islamic | Markenimage | Brand image |
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