Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand
Sasiwemon Sukhabot and Zulfiqar Ali Jumani
| Year of publication: |
2023
|
|---|---|
| Authors: | Sasiwemon Sukhabot ; Zulfiqar Ali Jumani |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 1, p. 196-214
|
| Subject: | Consumption behaviour | Islamic brand attitudes | Islamic brands | Non-Muslim | Thailand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Islamisch | Islamic | Islam | Markenimage | Brand image | Islamische Staaten | Islamic countries |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-05-2021-0155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536379