Islamic marketing at the bottom of the pyramid : factors affecting customer's satisfaction among the poor in Islamic pawnshop in Indonesia
Year of publication: |
2015
|
---|---|
Authors: | Wulandari, Permata ; Kassim, Salina |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 15.2015, 3, p. 331-348
|
Subject: | Indonesia Islamic pawnshop | bottom of pyramid | BOP | SERVQUAL | customer satisfaction | multiple regressions | Indonesia | Indonesien | Kundenzufriedenheit | Customer satisfaction | Islam | Islamisches Finanzsystem | Islamic finance | Armut | Poverty | Zielgruppe | Target group | Islamische Staaten | Islamic countries | Niedrigeinkommen | Low income |
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