ISO 9000: marketing motivations and benefits
Year of publication: |
1997
|
---|---|
Authors: | Buttle, Francis |
Published in: |
International Journal of Quality & Reliability Management. - MCB UP Ltd, ISSN 1758-6682, ZDB-ID 1466792-7. - Vol. 14.1997, 9, p. 936-947
|
Publisher: |
MCB UP Ltd |
Subject: | Benefits | Costs | ISO 9000 | Marketing | Motivation |
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