Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience
Year of publication: |
2007
|
---|---|
Authors: | González-Benito, Óscar ; Bustos-Reyes, César ; Muñoz-Gallego, Pablo |
Published in: |
Marketing Letters. - Springer. - Vol. 18.2007, 1, p. 45-59
|
Publisher: |
Springer |
Subject: | Geodemographic segmentation | Store choice | Spatial convenience | Grocery store formats | Location strategy |
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