Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
| Year of publication: |
2009
|
|---|---|
| Authors: | Karniouchina, Ekaterina V. ; Moore, William L. ; van der Rhee, Bo ; Verma, Rohit |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 197.2009, 1, p. 340-348
|