"It could be better" can make it worse : when and why people mistakenly communicate upward counterfactual information
Year of publication: |
2023
|
---|---|
Authors: | Li, Xilin ; Hsee, Christopher K. ; O'Brien, Ed |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 2, p. 219-236
|
Subject: | communication | counterfactual thinking | egocentrism | prediction errors | self-other asymmetry |
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