It is a match! : how donors and nonprofit organizations come together on a matching donation platform
Year of publication: |
2024
|
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Authors: | Sander, Philip ; Zabel, Julia |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 2, Art.-No. e1845, p. 1-14
|
Subject: | donation-based crowdfunding | fundraising | matching donation platform | technology acceptance model (TAM) | Fundraising | Nonprofit-Organisation | Nonprofit organization | Matching | Innovationsakzeptanz | Innovation adoption | Crowdfunding | Digitale Plattform | Digital platform |
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