It is a match : the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Sejung Marina Choi; Nora J. Rifon
| Year of publication: |
2012
|
|---|---|
| Authors: | Choi, Sejung Marina ; Rifon, Nora J. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 9, p. 639-650
|
| Subject: | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Menschen | Humans | Reputation | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009615248