It is not always about brand : design-driven consumers and their self-expression
Year of publication: |
July 2018
|
---|---|
Authors: | Byun, Kyung-Ah ; Jones, Robert Paul ; Wooldridge, Barbara Ross |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 296-303
|
Subject: | Design-dominance | Self-expression | Need for uniqueness | Brand loyalty | Loyalty dilution | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Markenartikel | Brand |
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