'It is Not the Advertising' Alternative Strategies More Effective in Selling a Product
Year of publication: |
2018
|
---|---|
Authors: | Khandelwal, Aditi |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Werbeplanung | Advertising planning |
Extent: | 1 Online-Ressource (7 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 23, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2859588 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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