IT-Marketing : Produkte anders denken - denn nichts ist, wie es scheint
Norbert Gerth
| Year of publication: |
2011
|
|---|---|
| Authors: | Gerth, Norbert |
| Publisher: |
Berlin : Springer |
| Subject: | IKT-Sektor | ICT industry | Marketing | Beziehungsmarketing | Relationship marketing | Produktmanagement | Product management | Prozessmanagement | Business process management | Informationstechnische Industrie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XIX, 519 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 505 - 513 |
| ISBN: | 978-3-642-14332-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008668346