It's about human experiences… and beyond, to co-creation
Year of publication: |
2011
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Authors: | Ramaswamy, Venkat |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 2, p. 195-197
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