It'S Good to Be Bad : The Low Quality Advantage in Consumer Search Markets

The management and marketing literature has found that consumers generally expect high quality sellers to post high prices. We show that low quality firms can exploit this in search markets to generate a low-price perception. This price perception can lead to low quality firms dominating search markets while producing a vertically inferior good at equal cost to high quality firms

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Year of publication:	[2022]
Authors:	Klymak, Margaryta ; Baumann, Stuart
Publisher:	[S.l.] : SSRN
Subject:	Konsumentenverhalten \| Consumer behaviour \| Produktqualität \| Product quality \| Suchtheorie \| Search theory

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Extent:	1 Online-Ressource (5 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: EL53268
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013313164