It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Jan R. Landwehr; Ann L. McGill; Andreas Herrmann
| Year of publication: |
2011
|
|---|---|
| Authors: | Landwehr, Jan Rüdiger ; McGill, Ann L. ; Herrmann, Andreas |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 3, p. 132-146
|
| Subject: | Produktgestaltung | Product design | Emotion | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Mobiltelefon | Mobile phone |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161331