'It's Mine!' - Participation and ownership within virtual co-creation environments
Year of publication: |
2010
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Authors: | Harwood, Tracy ; Garry, Tony |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 3, p. 290-302
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