Extent: | Online-Ressource (XIV, 212 p, digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes index Preliminaries; CONTENTS; Preface; 1 The Problem; 2 Organized But Dysfunctional; 3 The Awareness of an Engineer; 4 Marketing's Choice and Engineering Planning; 5 Differentiation A Phenomenon Not A Concept; 6 We Relate Before We Differentiate; 7 Contexts Can Undifferentiate A Product; 8 The Semiconductor Company Context; 9 A Glimpse At The Marketing Context; 10 The Context of Execution; 11 The Semiconductor Value Chain; 12 The Product Definition Context; 13 The Economics Context; 14 The Customer Context; 15 The Design in; 16 The Requirements Craft; 17 Manage Expectations 18 The Execution Mindset19 The Mindset; 20 Marketing is Organized Decision Making; 21 Organized Decision Making; Index |
ISBN: | 978-0-387-23552-3 ; 978-0-387-23350-5 |
Other identifiers: | 10.1007/b101808 [DOI] |
Classification: | Forschung und Entwicklung |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014013944