It's ok to think in a bad way : how state optimism and pessimism influence risk-taking
Year of publication: |
2023
|
---|---|
Authors: | Ho, Cony M. ; Wyer, Robert S. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 2, p. 801-811
|
Subject: | chance | risk-taking | skill | state optimism | state pessimism |
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