It's the thought (and the effort) that counts : how customizing for others differs from customizing for oneself
C. Page Moreau, Leff Bonney, & Kelly B. Herd
| Year of publication: |
2011
|
|---|---|
| Authors: | Moreau, C. Page ; Bonney, Leff ; Herd, Kelly B. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 5, p. 120-133
|
| Subject: | Produktgestaltung | Product design | Kundenintegration | Customer integration | Haushaltsausstattung | Household equipment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009297014