IT-Supported Business Performance and E-Commerce Application in SMEs
As E-commerce is developing in China, using E-commerce becomes more important to small and medium enterprise (SMEs). The small business has several advantages, including low cost and the ability to begin on a part-time basis. E-business technology can strengthen these advantages. In this paper, the authors introduce the ECRM and E-business strategy in enterprise and use VAR model to analyze how E-Business Application affects business performance in emerging countries like China. The results show that E-business application can improve the sales performance of small business, and E-business is an important factor to success.
Year of publication: |
2013
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Authors: | Chen, Qing-yi ; Zhang, Ning |
Published in: |
Journal of Electronic Commerce in Organizations (JECO). - IGI Global, ISSN 1539-2937. - Vol. 11.2013, 2, p. 41-52
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Publisher: |
IGI Global |
Saved in:
Online Resource
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