It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Year of publication: |
2024
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Authors: | Song, Jahyun ; Qu, Hailin ; Li, Xiang |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 2, p. 327-352
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Subject: | brand knowledge | brand page | customer identification | customer value co-creation behavior | uses-and-gratification-informed motivations | social presence | Kundenwert | Customer value | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Gastronomie | Restaurant industry | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image |
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