It takes two to tango : mobilizing strategic, ordinary, and weak resources at the base of the pyramid
Vegar Lein Ausrød
Year of publication: |
November 2018
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Authors: | Ausrød, Vegar Lein |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 8, p. 665-687
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Subject: | Strategic | ordinary and weak resources | resource mobilization | social embeddedness | base of the pyramid | entrepreneur | resource-based view | Entrepreneurship | Entrepreneurship approach | Ressourcenorientierter Ansatz | Resource-based view | Strategisches Management | Strategic management | Entwicklungsländer | Developing countries |
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