It takes two to tango : signaling behavioral intent in servce multinationals' foeign entry strategies
Year of publication: |
2015
|
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Authors: | Stevens, Charles E. ; Makarius, Erin E. ; Mukherjee, Debmalya |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 21.2015, 3, p. 235-248
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Subject: | Service multinationals | Foreign entry | Signaling theory | Behavioral intent | Reputation | Multinationales Unternehmen | Transnational corporation | Signalling | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Auslandsinvestition | Foreign investment | Theorie | Theory |
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