Italian and Indian gold and jewelry SMEs, marketing practices in the USA : a comparative case study
Year of publication: |
2010
|
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Authors: | Simoni, Christian ; Rabino, Samuel ; Zanni, Lorenzo |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 17.2010, 3, p. 403-417
|
Subject: | Schmuckbranche | Jewellery industry | KMU | SME | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Italien | Italy | Indien | India |
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