Italian wine firms: strategic branding and financial performance
Year of publication: |
2011
|
---|---|
Authors: | Vrontis, Demetris ; Thrassou, Alkis ; Rossi, Matteo |
Published in: |
International Journal of Organizational Analysis. - Emerald Group Publishing Limited, ISSN 1758-8561, ZDB-ID 2435914-2. - Vol. 19.2011, 4, p. 288-304
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Italy | Wines | Brands | Financial performance | Competitive strategy | Marketing | Strategic branding |
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