Japan has developed luxury brands
Year of publication: |
2016
|
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Authors: | Nagasawa, Shin'ya |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 33.2016, 5, p. 58-67
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Subject: | Luxusgüter | Luxury goods | Japan | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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