Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies
Year of publication: |
2009
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Authors: | Buckley, Peter J. ; Horn, Sierk A. |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 42.2009, 4, p. 495-518
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Saved in:
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