Jargon as imagining : Barthes' semiotics and excavating subcultural communication
Year of publication: |
2008
|
---|---|
Authors: | Burgh-Woodman, Hélène de ; Brace-Govan, Jan |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 11.2008, 1, p. 89-106
|
Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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