Jeevan Madhur Micro Insurance in South Zone : a Birds Eye View Study

Micro Insurance is a special kind of insurance, which help to attract and meet the needs of the unreached people with an affordable cost LIC introduced a micro insurance policy in the name of Jeevan Madhur a simple savings related life insurance plan for low-income persons was launched in 2006. On surviving to the date of maturity, sum assured is paid along with vested bonus if any. On death of the policyholder, death benefit amount equal to the total premiums payable during the entire term of the policy will be paid along with vested bonus if any micro insurance products easily reach to rural poor people. This paper attempted to discuss the performance of Jeevan Madhur micro insurance in south zone in India