Joint modeling of effects of customer tier program on customer purchase duration and purchase amount
Year of publication: |
2022
|
---|---|
Authors: | Nishio, Kazuki ; Hoshino, Takahiro |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-10
|
Subject: | Customer heterogeneity | Customer tier program | Marked point process model | Points pressure effect | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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