Joint pricing and contingent free-shipping decisions in B2C transactions
Year of publication: |
2010
|
---|---|
Authors: | Leng, Mingming ; Becerril-Arreola, Rafael |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 19.2010, 4, p. 390-405
|
Subject: | Transaktionskosten | Transaction costs | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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