Joint selection of variables and clusters : recovering the underlying structure of marketing data
Year of publication: |
2019
|
---|---|
Authors: | Brudvig, Susan ; Brusco, Michael J. ; Cradit, J. Dennis |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 7.2019, 1, p. 1-12
|
Subject: | Segmentation | K-means clustering | Variable selection | New product launch | Pharmaceutical industry | Pharmaindustrie | Regionales Cluster | Regional cluster | Innovation | Produktentwicklung | New product development | Clusteranalyse | Cluster analysis |
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