The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to: generate publicity, enhance fundraising, build membership, change public policy, handle crises and more
| Alternative title: | Guide to strategic communications for nonprofits |
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| Year of publication: |
1999
|
| Authors: | Bonk, Kathy ; Griggs, Henry ; Tynes, Emily |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Nonprofit-Organisation | Öffentlichkeitsarbeit | Marktkommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 188 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-4373-8 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004047621