Journal of marketing management - Special Symposium on Shelby D. Hunt's "A General Theory of Competition: Resources, Competences, Productivity Economic Growth" Part 3. Marketing and a General Theory of Competition
| Year of publication: |
2002
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| Authors: | Hunt, Shelby D. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 18.2002, 1-2, p. 239
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