Journey of customers in this digital era : understanding the role of artificial intelligence technologies in user engagement and conversion
Year of publication: |
2022
|
---|---|
Authors: | Bag, Surajit ; Srivastava, Gautam ; Al Bashir, Md Mamoon ; Kumari, Sushma ; Giannakis, Mihalis ; Chowdhury, Abdul Hannan |
Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 29.2022, 7, p. 2074-2098
|
Subject: | Artificial intelligence | Behavioural and social implications | Digital disruption | Industry 4.0 | User engagement | Social Web | Social web | Künstliche Intelligenz | Digitalisierung | Digitization |
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