Journey to the West : rethinking the role of Asian consumer culture in the global marketplace
guest editor: Dr. Yuri Seo
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Seo, Yuri (ed.) |
| Publisher: |
Bradford : Emerald |
| Subject: | Konsumentenverhalten | Consumer behaviour | Asien | Asia | Globalisierung | Globalization | Internationale Wirtschaftsbeziehungen | International economic relations |
| Extent: | Seite 386-496 Illustrationen |
|---|---|
| Series: | Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. volume 18. number 4, 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 7 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497397