JPP&M's global perspective and impact : an agenda for research on marketing and public policy
Year of publication: |
2022
|
---|---|
Authors: | Shultz, Clifford J. ; Hoek, Janet ; Lee, Leonard ; Leong, Wai Yan ; Srinivasan, Raji ; Viswanathan, Madhu ; Wertenbroch, Klaus |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 41.2022, 1, p. 34-50
|
Subject: | constructive engagement | diversity and equity | health and well-being | marketing automation | subsistence | sustainability | transportation |
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