Judging a book by its cover? : the role of unconventional appearance on social media influencers effectiveness
Year of publication: |
2022
|
---|---|
Authors: | Fernandes, Teresa ; Nettleship, Heather ; Pinto, Luísa Helena |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-12
|
Subject: | Social media influencer | Source attractiveness | Source credibility | Stereotype content model | Unconventional appearance |
-
Damirchi, Sadaf, (2022)
-
Persuadability of celebrity brand endorsements : socio-economic and cultural perspective
Menezes, Kim Anne, (2019)
-
Alboqami, Hassan, (2023)
- More ...
-
Social networks of Portuguese self-initiated expatriates
Pinto, Luísa Helena, (2016)
-
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana, (2021)
-
Social networks of Portuguese self-initiated expatriates
Pinto, Luísa Helena, (2016)
- More ...