Judging product effectiveness from perceived spatial proximity
Year of publication: |
2013
|
---|---|
Authors: | Chae, Boyoun ; Li, Xiuping ; Zhu, Rui Juliet |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 2, p. 317-335
|
Subject: | Markenimage | Brand image | Werbung | Advertising | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
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