Judging the book be the cover : consumer preferences of hospitality industry uniforms for destination brands
Asli D. A. Tasci, Basek Denizci Guillet and William C. Gartner
| Year of publication: |
2014
|
|---|---|
| Authors: | Tasci, Asli D. A. ; Guillet, Basek Denizci ; Gartner, William C. |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 69.2014, 2, p. 89-110
|
| Subject: | Hong Kong | Hospitality industry | Axxociative learning | Color association | Destination brand | Employee uniform | Hongkong | Markenführung | Brand management | Gastgewerbe | Destinationsmanagement | Destination management | Hotellerie | Hotel industry | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410814