Judgmental Heuristics in Overseas Vendor Search and Evaluation: A Proposed Model of Importer Buying Behavior
| Year of publication: |
1996
|
|---|---|
| Authors: | Liang, Neng ; Stump, Rodney L. |
| Published in: |
The international executive. - Hastings-on-Hudson, NY : Foundation, ISSN 0020-6652, ZDB-ID 830896. - Vol. 38.1996, 6, p. 779-806
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