Jugaad innovation : think frugal, be flexible, generate breakthrough growth
Year of publication: |
c 2012 ; 1. ed.
|
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Authors: | Radjou, Navi ; Prabhu, Jaideep ; Ahuja, Simone |
Publisher: |
San Francisco, Calif. : Jossey-Bass |
Subject: | Produktentwicklung | New product development |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
Extent: | XI, 275 S. Ill. 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-118-24974-1 ; 1-118-24974-7 ; 978-1-118-28323-3 ; 978-1-118-28347-9 ; 978-1-118-28600-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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