Juicing the orange : how to turn creativity into a powerful business advantage
Pat Fallon and Fred Senn
| Year of publication: |
2006
|
|---|---|
| Authors: | Fallon, Pat ; Senn, Fred |
| Publisher: |
Boston, Mass. : Harvard Business School |
| Subject: | Produktmanagement | Kreativität | Marketing | Creative ability in business | Product management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 228 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP |
| ISBN: | 1-591-39927-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871157