Just good business : the strategic guide to aligning corporate responsibility and brand
Kellie McElhaney
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | McElhaney, Kellie A. |
| Publisher: |
San Francisco, Calif. : Berrett-Koehler |
| Subject: | Unternehmen | Soziale Verantwortung | Markenpolitik | Ratgeber | Social responsibility of business |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 194 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-57675-441-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004925756