"Just how risky is it anyway?" : the role of risk perception and trust on click-through intention
Year of publication: |
2018
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Authors: | Ogbanufe, Obi ; Kim, Dan J. |
Published in: |
Information systems management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1058-0530, ZDB-ID 1076391-0. - Vol. 35.2018, 3, p. 182-200
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Subject: | risk propensity | risk perception | trust | web-based malware | click-through | Risiko | Risk | Vertrauen | Confidence | Risikopräferenz | Risk attitude | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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