Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Thomas Foscht; Bernhard Swoboda
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Foscht, Thomas ; Swoboda, Bernhard |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XII, 308 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 297 - 300 Pb. : ca. EUR 29.90 |
| ISBN: | 3-409-12559-0 |
| Classification: | Hauswirtschaft: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014007967